Add-ons are optional purchases available to registrants after selecting their primary ticket. They allow event organizers to offer various additional services or content—such as extra workshops, exclusive sessions, or merchandise—directly through the registration flow. Add-ons are associated with tickets, making them easily accessible for attendees who want to enhance their experience.
Add-ons help event organizers generate additional revenue without overwhelming registrants with too many options at once. For example, after a user selects their main ticket type, they are then presented with relevant add-ons, making it easier for attendees to customize their experience based on their interests and needs.For instance, a conference with multiple session types can use add-ons to offer attendees the ability to sign up for additional workshops or VIP networking sessions. This method creates a more tailored experience and ensures that attendees only purchase what matters to them.
When creating add-ons in Zuddl, organizers can fully customize the options, including the price, sales window, and quantity limits. The flexibility to offer both free and paid add-ons means that the event can cater to different segments of the audience. For example, a conference might offer a free networking session as an add-on while charging for access to premium content, such as industry reports or exclusive workshops.
Add-ons can be grouped into sessions, which lets organizers define the exact conditions for attendees to select multiple options. For instance, if you have a conference with three different workshops, you can group all the sessions under one add-on category, and attendees can choose one or more workshops within the group.By grouping sessions, you prevent attendees from purchasing conflicting sessions and ensure that they select only available options.
Add-ons can be made visible only under certain conditions, such as based on ticket type, attendee role, or registration answers. For instance, a VIP add-on can only be shown to attendees who purchase a VIP ticket, ensuring that only the right audience is presented with the premium options.This enables event organizers to cater to different segments of their audience with precision. By showing specific add-ons based on ticket type, organizers can upsell more effectively. For a hybrid event, you may show in-person networking add-ons only to attendees who select the in-person ticket type, ensuring that virtual participants aren’t offered options they cannot access.
To prevent overbooking or underutilization, add-ons can have specific limits set for each option. For example, if a networking dinner add-on has a limited number of seats, organizers can restrict the number of attendees who can select it.