The Pardot connector turns every registration, check-in, and engagement that happens inside Zuddl into a Salesforce-native signal, while letting you pull precisely targeted Pardot lists back into Zuddl. It removes CSV exports, manual “true-up” exercises, and the risk of sending event mail to prospects who have opted out.

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Secure OAuth Connection

The setup wizard authenticates through Salesforce OAuth, anchored to your Pardot Business Unit ID. Because the token exchange happens inside Salesforce, credentials stay under the same security policies that already protect your CRM. This approach eliminates static API keys, respects single-sign-on rules, and lets administrators revoke access instantly if a vendor relationship ends.

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Field Mapping

A drag-and-drop editor aligns Zuddl fields—standard or custom—with Pardot prospect fields. Mapping once keeps data types intact, prevents post-event VLOOKUPs, and guarantees every new piece of attendee information lands exactly where segmentation rules and lead-scoring models expect it. Marketers can, for example, push a “Ticket Type” dropdown straight into a Pardot field and trigger nurture journeys based on that value without ever touching a spreadsheet.

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List Import to Zuddl

You can import any Pardot static or dynamic list as an invite list inside Zuddl. This means demand-gen teams continue curating audiences in Pardot—the system of record—while event managers instantly see only qualified prospects. The benefit is a single audience definition across email, ads, and events, which removes discrepancies that would otherwise force manual reconciliation.

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Auto-Registration

When auto-registration is enabled for an imported list, each new prospect that enters the Pardot segment is automatically created as an attendee in Zuddl, triggering confirmation emails and calendar blocks. The “why” is timeliness: hot leads that download a white paper at 10 a.m. can receive a personalized event confirmation by 10:05, capitalizing on interest before it fades.

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Real-Time Activity Sync

Every significant action in Zuddl—registration, session check-in, booth scan, poll vote—writes back to Pardot within moments as a prospect activity associated with the correct Salesforce Campaign. Immediate feedback lets your lead-scoring model react the same day, so SDRs can prioritize live attendees while the event is still in progress instead of waiting for next-week exports.

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Reporting Alignment

Because each synced attendee and engagement is stamped with the correct Campaign ID and Activity Type, Salesforce influence and multi-touch attribution dashboards need no custom patchwork. Budget owners see sourced and influenced pipeline alongside email, ad, and webinar data, making event ROI a first-class citizen in executive reports.