The Salesforce app promotes Zuddl from a stand-alone event platform to a real-time data source inside your CRM. Every action—registration, check-in, in-session engagement, or ticket payment—appears in Salesforce within seconds, ready to feed lead scores, pipeline reports, and post-event cadences.

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Unified event objects

As soon as you authorize the app through OAuth, Zuddl mirrors each new event as a Salesforce Campaign. Registrants enter as Campaign Members with the status Registered and carry every custom form answer with them, ensuring segmentation and workflows can act on fresh data without waiting for a nightly import.

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Engagement as native activities

Poll votes, Q&A posts, booth visits, and stage reactions write to a custom “Zuddl Engagement” activity on the contact timeline, each stamped with the session name, timestamp, and engagement type. Because these activities are true Salesforce records, existing scoring formulas and features can surface intent immediately; SDRs spot hot leads in their daily view rather than digging through exported CSV files.

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Revenue attribution

When a paid ticket purchase completes—or an organizer marks an offline invoice Paid—Zuddl creates or updates a Deal tied to the same Campaign, populating Amount, Closed Date, and Stage. Finance and RevOps gain a single click view of top-line revenue per event, and Campaign Influence reports require no manual stitching.

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CRM-to-event automation

The integration runs both directions. Marketing operations can push any Salesforce Campaign or report into Zuddl as an invite list, toggle Auto-Register, and watch qualified contacts appear as confirmed attendees—complete with calendar adds—without filling out the public form. This keeps the attendee experience frictionless for VIPs while ensuring CRM and event rosters stay perfectly aligned.

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Governance & reliability

All writes respect the duplicate-management rules you already enforce; if a record exists, Zuddl updates it rather than creating noise. Calls batch in groups of 200 and throttle below Salesforce API limits, retrying automatically on rate-limit errors. A built-in log captures every success or failure so admins can audit data flow without third-party tooling.

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Business impact

  • Zero CSV exports—Marketing, sales, and customer success work off live CRM data.
  • Faster follow-up—Engagement activities trigger tasks and sequences minutes after they occur.
  • Trustworthy attribution—Deals and Campaign Influence connect revenue to the exact sessions and tickets that drove it.
  • VIP convenience—Auto-registration turns executive invites into one-click confirmations.
By embedding Zuddl’s event signals directly into Salesforce objects your teams already use, the integration makes conferences, webinars, and field events as measurable—and actionable—as any digital campaign in your go-to-market stack.