Booth Zone lets organizers carve the Expo Hall into curated neighborhoods—by industry, sponsor tier, product line, or any taxonomy that makes sense for attendees, instead of dropping every exhibitor into one endless grid. Each zone carries its own branding, navigation entry, so sponsors stay visible, visitors find relevant content faster, and operations teams can track ROI with surgical precision. Boothszone Pn

​
Zone creation & layout

You create a new zone, give it a name, slug, and optional description, then drag booths into place. Zones render as separate tabs (or vertical sections on mobile) and accept either grid or carousel layouts. By clustering booths into zones attendees arrive at a thematic subsection that feels digestible rather than overwhelming.
Zones appear as clickable chips in the Expo header and as deep-link URLs that marketing teams can share directly. Attendees can jump from “AI Startups” to “System Integrators” without scrolling past unrelated booths, mimicking the intuitive zoning of a physical convention hall. Search respects zone context, surfacing “cloud backup” vendors inside the “Data Protection” zone first, so queries yield fewer false positives and higher conversion to live chat.