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Zones

A zone is a thematic aisle—Platinum Sponsors, Startup Alley, or Career Pavilion. Assigning booths to zones keeps navigation clear, supports tier-based pricing, and lets you hide or reveal entire sections with a single toggle. Why use zones
  • Attendees instantly grasp priorities (“all the must-see solutions are right here”).
  • Sales teams can sell upgraded placement—appearing in the first zone is premium real estate.
  • Last-minute sponsors slip into a hidden “Draft Zone” while they gather assets, so your lobby never shows half-finished booths.

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Branding

Inside each booth’s Branding tab, exhibitors upload a logo, thumbnail, and a background image. Zuddl enforces file-size and dimension guidelines, so oversized images never break the layout. Refer to the creative assets checklist. Why brand a booth?
Sponsors want autonomy and authenticity; you want a cohesive show floor. Centralized branding controls satisfy both sides—booths feel unique, and the expo still looks curated.

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Booth widgets

Static brochures rarely convert; interactive elements in a widget capture intent signals—who chatted, who scheduled, and who clicked the CTA. Sponsors can enable booth widgets like: an Image widget that redirects users to a desired URL, a video widget that autoplays an uploaded video in loop, a hotspot, a carousel, or a contact us button. Widgets are drag-sorted, so an exhibitor can place ‘Contact Us’ widget up top during a lunch break and push ‘Chat’ lower when reps step away.

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Booth staff roles

Each booth has a Sponsor (full editing rights) and unlimited Booth Owners (live chat, Q&A, video). Sponsors handle design and resource uploads; booth owners engage visitors. These roles ensure the intern covering the afternoon chat can’t accidentally replace the hero banner with a meme.
Inviting a sponsor triggers a magic-link email to a white-label dashboard. There, sponsors can:
  • Upload banners, change copy, and swap videos
  • Add or remove booth owners
  • Complete organizer-assigned tasks (e.g., “Final banner due Friday”)
  • Download real-time leads filtered by action (visited, downloaded, asked)
Task cards shift from Not Started → Submitted → Approved, giving organizers instant visibility and a single-click “Remind All” for laggards. Having the portal for sponsors allows asset collection from chaotic email threads to a Kanban board.

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Lead capture, CRM sync, and analytics

Every visitor action—time in booth, files downloaded, CTA clicks, meetings booked—streams into Expo Analytics. Exhibitors can export CSVs or connect HubSpot, Salesforce, or Marketo for automatic push.

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Access control

Visibility settings hide zones or individual booths from ticket tiers or access groups. A “Free Pass” might see only community booths, while “VIP Investors” get an exclusive diligence lounge. Changes take effect instantly. Tiered gating protects contractual perks and declutters the view for attendees who don’t need every aisle.