Booth widgets are the interactive building blocks that transform a static expo tile into a living, lead-generating microsite. Each widget drops into a reserved canvas area inside the exhibitor booth, inherits the booth’s branding, and can be reordered or toggled without code. By mixing and matching widgets, sponsors curate the exact engagement flow they need. Carouselwidget Pn

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Video widget

A hero-level module that plays an MP4 or YouTube/Vimeo link in-booth, muted and looping by default. Organizers cap file size and auto-encode resolutions so load times stay under two seconds. A 15-second product montage answers What do you sell? faster than any headline.

A robotics sponsor swapped a static image for a Video Widget and recorded a 43 percent increase in “Chat with Rep” clicks over the first hour.

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File widget

Hosts up to five downloadable assets—PDF, decks, data sheets, case studies—each logged as a discrete click event. Reps see exactly which asset a prospect consumed and tailor follow-ups accordingly. A cloud-backup vendor learned its “Ransomware Checklist” out-clicked the full brochure 3:1, informing content priorities for future events.

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Go-to-button widget

A single buttons-only block with customizable label, accent color, and destination (external URL, internal meeting scheduler, or product signup). Because the widget tracks unique and repeat clicks, marketing can attribute pipeline to a specific call-to-action rather than aggregate booth visits. A fintech booth tested two Go To Buttons—“Book Demo” and “Watch Webinar”—and found demos converted 4× more pipeline, validating a shift in nurture strategy.
Displays up to eight product cards—image, price, short description—with deep links to the exhibitor’s e-commerce or landing pages. Carousel auto-scrolls at a gentle pace, encouraging discovery without distracting from chat. Sponsors selling physical goods—books, swag, hardware—use it to convert impulse interest into direct revenue, trackable via UTM stamps added by the widget.

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Iframe widget

An iframe is an inline frame — used to embed documents, videos, interactive media, and even other websites within a page. Iframe Pn
Icons for LinkedIn, Twitter, YouTube, or custom destinations. Because links open in a new tab, attendees remain tethered to the booth session, reducing drop-off. Event reporting counts social clicks separately from CTA clicks, giving sponsors clean metrics for brand-awareness ROI.